What is inside this laundromat business plan
The download is a complete sample plan for Fresh Spin Laundromat, a fictional laundromat business, written so you can see what a finished plan looks like and then swap in your own details. It includes all twelve sections lenders and investors expect:
- Executive summary
- Company description
- Products and services
- Market analysis
- Competition
- Marketing and sales
- Operations, licenses and permits
- Management and staffing
- Key performance indicators
- Risks and mitigation
- Financial plan with startup costs and 3-year projection
- Funding request and appendix checklist
Who your laundromat business will serve
Typical customers
- Renters without in-unit laundry
- Busy families
- Restaurants, gyms and salons
- Students
Products and services to describe
- Self-service washers and dryers
- Wash and fold
- Pickup and delivery
- Commercial laundry accounts
- Dry cleaning drop-off
Common revenue streams
- Machine revenue
- Wash and fold by the pound
- Commercial accounts
Laundromat startup costs
These rough ranges are a starting point for your own budget. Real costs depend heavily on your city, the size of the operation and whether you buy new or used. Get quotes and replace them in your plan.
| Startup cost | Typical low | Typical high |
|---|---|---|
| Purchase price or build-out | $50,000 | $500,000 |
| Washers and dryers | $50,000 | $300,000 |
| Plumbing, venting and utilities | $10,000 | $60,000 |
| Payment systems | $3,000 | $15,000 |
| Licenses and insurance | $1,500 | $5,000 |
| Marketing | $1,000 | $5,000 |
| Working capital reserve | $10,000 | $40,000 |
| Estimated total | $125,500 | $925,000 |
Build your own budget with the free startup costs calculator.
Sample 3-year projection
The template includes an illustrative projection for a laundromat business with first-year revenue of $220,000 and a 70% gross margin. Use it to see the shape of the numbers, then build your own with the 3-year financial projections spreadsheet.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Revenue | $220,000 | $275,000 | $316,000 |
| Gross profit | $154,000 | $192,500 | $221,200 |
| Operating expenses | $146,300 | $160,930 | $173,804 |
| Net income before tax | $7,700 | $31,570 | $47,396 |
Key numbers to track
- Turns per machine per day
- Utilization.
- Utility cost percentage
- Water, gas and electricity as a share of revenue.
- Wash and fold pounds
- Service growth.
- Revenue per square foot
- Productivity of the space.
Licenses and permits to research
- Business license
- Water and sewer permits
- Building permits for installation
- Liability insurance
Requirements differ by state, county and city. Check with your local business licensing office, health department or Small Business Development Center before you open.
Marketing ideas for a laundromat business
- Card loyalty systems
- Pickup and delivery apps
- Outreach to local businesses
- Clean, safe store reviews
Risks lenders will ask about
- Utility cost increases
- Equipment age
- Lease renewal terms
- New apartment buildings with in-unit laundry
Tips for writing your laundromat business plan
- Include equipment age and replacement plans.
- Show utility costs as a percent of revenue.
- Explain added services beyond self-serve.
Prefer a guided version?
Answer questions one section at a time and download your finished plan as a Word file.
Frequently asked questions
Are laundromats good investments?
They can provide steady cash flow with limited staff, but the purchase price, lease and equipment condition determine returns.
What are the biggest laundromat costs?
Rent, utilities and equipment are the largest costs, followed by repairs and labor for attended services.
Is this laundromat business plan template really free?
Yes. Download the Word or PDF file and use it for your own business at no cost, with no sign-up required. Replace the example text and numbers with your own.
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