SWOT Analysis Template

A SWOT analysis lists your strengths, weaknesses, opportunities and threats so you can plan around them. It belongs in almost every business plan, and agricultural extension programs and banks often ask for one. This template adds a second page that turns your SWOT into concrete strategies.

Preview of the SWOT Analysis Template

Free download. No sign-up, no email.

Download Word (.docx)37 KBDownload PDF37 KB
  • 2 pages, portrait layout
  • Edit in Word, Google Docs or LibreOffice
  • Print and fill in by hand if you prefer

Who this template is for

  • Anyone writing a business plan
  • Farm and family business strategic planning
  • Teams preparing for annual planning

How to fill it in

  1. List internal strengths: skills, assets, reputation, location.
  2. List internal weaknesses honestly.
  3. List external opportunities: trends, gaps, new customers.
  4. List external threats: competitors, regulation, costs.
  5. Use page two to match strengths with opportunities and fix weaknesses that expose you to threats.
  6. Pick the top three actions and add them to your plan.

What is inside

  • SWOT Analysis
  • Business name and date
  • Strengths (internal)
  • Weaknesses (internal)
  • Opportunities (external)
  • Threats (external)
  • Turning the SWOT into strategy
  • Top three actions
  • Action table

Writing a full business plan?

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Frequently asked questions

What is the difference between strengths and opportunities?

Strengths and weaknesses are inside your business and under your control. Opportunities and threats come from outside, like the market, the economy or competitors.

Where does a SWOT go in a business plan?

Usually in the market analysis or strategy section, or in the appendix with a short summary in the executive summary.

Is this swot analysis template free to use?

Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.

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