Who this template is for
- Startup founders validating an idea
- Accelerator and pitch competition applicants
- Teams deciding what to build next
How to fill it in
- Start with customer segments and the top three problems they have.
- Write your unique value proposition as a single clear message.
- Sketch the simplest solution to each problem.
- Fill in channels, revenue streams and costs.
- Choose two or three key metrics you will track weekly.
- Be honest in the unfair advantage box. Leave it blank if you do not have one yet.
What is inside
- Lean Canvas
- Product or business name, version and date
- Problem
- Solution
- Unique value proposition
- Unfair advantage
- Customer segments
- Key metrics
- Channels
- Cost structure
- Revenue streams
Writing a full business plan?
Browse 39 free sample plans by industry, each with startup costs and projections.
Frequently asked questions
What is the difference between a lean canvas and a business model canvas?
The lean canvas replaces partners, activities, resources and relationships with problem, solution, key metrics and unfair advantage, which makes it better suited to early startups.
How often should I update my lean canvas?
Whenever you learn something that changes an assumption. Many founders update it every few weeks while testing an idea.
Is this lean canvas template free to use?
Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.
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