Who this template is for
- Small businesses planning the year ahead
- Startups preparing for launch
- Owners who want a marketing budget they can defend
How to fill it in
- Set two or three measurable goals.
- Describe each target audience and what they care about.
- Write your core message and positioning.
- Choose channels and assign a budget to each.
- Build a quarterly calendar of campaigns.
- Decide which numbers you will review each month.
What is inside
- Marketing Plan
- Business name and plan period
- Goal table
- Audience table
- Positioning statement
- Channel table
- Quarter table
- Metric table
Writing a full business plan?
Browse 39 free sample plans by industry, each with startup costs and projections.
Frequently asked questions
How much should a small business spend on marketing?
Many small businesses spend somewhere between 2% and 10% of revenue, with new businesses often spending more during launch.
What is the difference between a marketing plan and a business plan?
A business plan covers the whole company. A marketing plan goes deeper on how you will attract and keep customers.
Is this marketing plan template free to use?
Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.