Who this template is for
- Startups pitching investors
- Loan applicants who need market evidence
- Owners entering a new market
How to fill it in
- Describe the industry and its growth trends.
- Profile your ideal customer: demographics, needs and buying habits.
- Estimate total addressable market (everyone who could buy).
- Narrow to serviceable market (the part you can reach).
- Estimate obtainable market (your realistic share).
- Cite every source, such as census data or industry reports.
What is inside
- Market Analysis
- Industry overview and trends
- Customer profile table
- Market table
- Market trends and how they affect us
- Barriers to entry
Writing a full business plan?
Browse 39 free sample plans by industry, each with startup costs and projections.
Frequently asked questions
What is TAM, SAM and SOM?
TAM is the total addressable market, SAM is the serviceable available market you can reach, and SOM is the share you can realistically obtain.
Where can I find market data?
Good free sources include the US Census Bureau, the Bureau of Labor Statistics, trade associations, local economic development offices and public company reports.
Is this market analysis template free to use?
Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.