Who this template is for
- Business owners planning a new product line
- Teams running a strategy workshop
- Students learning business strategy
How to fill it in
- Start on the right side with customer segments and value propositions.
- Fill in channels and customer relationships.
- Add revenue streams for each segment.
- Move to the left side: key activities, resources and partners.
- Finish with the cost structure.
- Look for boxes that do not connect to anything else and question them.
What is inside
- Business Model Canvas
- Designed for, designed by, date
- Key partners
- Key activities
- Key resources
- Value propositions
- Customer relationships
- Channels
- Customer segments
- Cost structure
- Revenue streams
Writing a full business plan?
Browse 39 free sample plans by industry, each with startup costs and projections.
Frequently asked questions
Who created the business model canvas?
It was developed by Alexander Osterwalder and popularized in the book Business Model Generation.
Can a business model canvas replace a business plan?
It is a great planning tool, but lenders and investors usually want financial projections and more detail.
Is this business model canvas template free to use?
Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.