Who this template is for
- Anyone writing the competition section of a plan
- Startups preparing an investor pitch
- Businesses planning a price change
How to fill it in
- List direct competitors and indirect alternatives.
- Visit their websites, stores and reviews.
- Fill in the matrix for price, quality, service and location.
- Note what customers praise and complain about in reviews.
- Write where you will position yourself.
- Summarize the result in two or three sentences for your plan.
What is inside
- Competitive Analysis
- Factor table
- What customers praise and complain about in competitor reviews
- Our positioning and competitive advantage
Writing a full business plan?
Browse 39 free sample plans by industry, each with startup costs and projections.
Frequently asked questions
How many competitors should I include?
Three to six is usually right. Include the ones customers would most likely choose instead of you.
What if I have no competitors?
Almost every business has competition, even if it is a different kind of solution or customers doing nothing. List those alternatives.
Is this competitive analysis template free to use?
Yes. Download it, edit it and use it for your own business at no cost. No account or email address is required.